Have you ever tried to fix something in your home that maybe you shouldn’t have?
Just recently I had a pipe burst in my house by my hot water heater. And rather than call a professional plumber to fix it, I decided I could do it myself. How hard could it be to piece together a few pipes inside the wall? Well, after repairing the pipe and drywall it turned into an amazing waterfall, and a few thousand dollars later in floor and ceiling repairs, the pipe was fixed. By a professional, I might add. Had I have called the plumber in the first place, the repairs would have only cost me a few hundred dollars. Lesson learned!
I know you’ve seen them; the homemade brochures, the flyers that use Microsoft word art, the business cards that were printed at home and cut funky by hand, and the websites that look like a high school homework assignment.
I don’t recall the number of times a small business owner or work colleague came to me with a logo designed in PowerPoint looking to expand their marketing materials for their business. As most small business owners do they try to cut corners when they first open their business and unfortunately skimping on your businesses look and feel can be a costly fix later on.
Investing in professional graphic design also shows your prospects and clients that you value yourself and your services enough to invest in them, so they should too! Think of it this way, if you don’t value yourself enough to invest in professional materials for your own business, which will help you build your bottom line, how can you expect anyone else to value your services or products enough to pay for them?
If you are concerned about cost, look at the total needed and figure out how many products or services you will need to sell to earn your investment back. Or better yet, how many you need to sell to save enough to invest in high-quality professional design.
Remember, it only takes one bad impression or one bad experience to lose a prospect or even a client forever. Consistent, custom design and compelling marketing materials help your business appear professional, credible, and dependable. They are also are your best client attraction tool.
When a high-quality design is combined with an attention-getting headline, targeted copy that speaks right to your target market, and an irresistible call to action, you will begin to pull your ideal clients right to you!
Here are nine reasons why you should hire a graphic designer for your business?
1. Saves Time
You have enough on your plate already. Do you really have to spend time trying to come up with designs for your logo, brochures or powerpoint templates? A graphic designer can come up with a design or format a marketing document in a quarter of the time it will take you to do it yourself.
2. Save Money
A graphic designer will know the most cost-effective ways to design your materials to keep your printing costs to a minimum. By the time you’ve been able to create a layout using Microsoft Publisher (program printers hate, and will charge you an arm and a leg to print from), a designer would be able to design a proper file in their graphic suite of software, that printers will not have an issue with.
3. Helps You Stand Out From the Rest
Having a template logo or look and feel you bought cheap online is not going to help you stand out from your competition. The only way people are going to remember you and your business is if your materials stand out compared to the rest. Having a distinct brand is what is going to raise your business above your competition.
4. Keeps Your Look Consistent
If you’ve gone through the effort of hiring a designer, but then try and mimic their work on your own, your look and feel may lose its edge by being inconsistent. A designer will know which fonts to use where will keep font sizes and colors consistent and ensure the overall look and feel of all your materials will consistently capture your brand.
5. Help You Get the Results You Want
Many clients have an idea of what they want their business materials to look like but have no way to convey them. A designer will be able to get through your list of preferences and ensure that your end results will not only look the way you want but will help you achieve the goals you set out for your business materials.
6. You get a brand new source of ideas
Our professional and personal lives have become a full-time idea drain. From demanding schedules to energy-sucking commitments. Somehow our fresh approach to ideas has become wilted. This is where your trusty steed the designer comes to the rescue.
It is our job to bring new life into your products or existing concepts, to put a new lick of paint on your brand, giving you some time to concentrate on your business, comfort in the knowledge that your products look as good as the ideas themselves.
7. Quality = Consistency
Through 100’s of hours of research, we have come to one conclusion – design is a measured mark of consistency and quality. Time and time again this is a valued model of marketing. Research has proved that those who cut corners on their branding and product design have fared worse off in the market place. A recent marketing and design survey has proved that for every $1 invested in design has offered $7 R.O.I (return of investment)
The graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. “A Picture paints a 1000 words”. You can use professionally designed images to create a positive impression and avoid misunderstandings, and also reach a customer where text cannot…Visually.
Your visuals are generally the touchpoint to your product. They have the power to engage, captivate or dissuade your customers from just a glance. Consider the power of the visual message that only a good designer can create. The creative process is so much more than “jazzing up” your designs – it’s a conceptualist and researched practice that aims to engage and broaden your customer reach.
So there you have it. There are a lot of parts to running a business and areas where you can cut costs by handling things yourself but hiring a graphic designer is probably in your business’s best interest in the long run as you continue to point people to your website and hand them your brochures…in hopes of impressing them with the caliber of your business.